Joonghwa Lee

发表

Canonical correlation analysis of online video advertising viewing motivations and access characteristics

Joonghwa Lee, Hyunmin Lee, Joonghwa Lee, 2012, New Media Soc..

Factors Influencing the Intention to Watch Online Video Advertising

Mira Lee, Joonghwa Lee, Mira Lee, 2011, Cyberpsychology Behav. Soc. Netw..

Brand interactivity and its effects on the outcomes of advergame play

Kevin Wise, Joonghwa Lee, Hyojung Park, 2014, New Media Soc..

Digital Video Advertising

Soojung Kim, Joonghwa Lee, Jisu Huh, 2019 .

Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge

Soojung Kim, Joonghwa Lee, Yoori Hwang, 2018, Int. J. Mob. Commun..

Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge

Soojung Kim, Joonghwa Lee, Yoori Hwang, 2016, Int. J. Mob. Commun..

Understanding consumers’ creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action

Joonghwa Lee, Joonghwa Lee, C. Ham, 2014 .

Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action

Joonghwa Lee, Mikyoung Kim, Joonghwa Lee, 2013 .

Balancing “We” and “I”: Self‐construal and an alternative approach to seeking uniqueness

Joonghwa Lee, Doori Song, Joonghwa Lee, 2013 .

Exploring sharing behaviors across social media platforms

Joonghwa Lee, Young Han Bae, Jameson L. Hayes, 2018, International Journal of Market Research.

Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions With Facebook Page Like Ads

Joonghwa Lee, Soojung Kim, Doyle Yoon, 2015 .