Frank Auton

Opinion: the case for advertising pharmaceuticals direct to consumers.

Frank Auton, 2009, Future medicinal chemistry.

The Patient as Consumer: The Advertising of Pharmaceuticals Directly to Consumers Should Be Allowed and Encouraged

Frank Auton, 2007 .

Valuing brands in the UK economy

P. Urwin, Frank Auton, Valeriya Karuk, 2008 .

The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate

Frank Auton, 2004 .

Direct-to-Consumer Advertising (Dtca) of Pharmaceuticals: An Updated Review of the Literature and Debate Since 2003

Frank Auton, 2006 .