Liane Nagengast

发表

Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty

J. Bauer, T. Rudolph, Marc Linzmajer, 2020 .

New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link

Heiner Evanschitzky, Markus Blut, T. Rudolph, 2014 .

When does satisfaction lead to loyalty? A new perspective on the moderating effect of switching costs

Heiner Evanschitzky, Markus Blut, T. Rudolph, 2013 .

New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty Link

Heiner Evanschitzky, Markus Blut, T. Rudolph, 2012 .

New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link

Heiner Evanschitzky, Markus Blut, T. Rudolph, 2014 .

Strengthening the satisfaction loyalty link: the role of relational switching costs

Heiner Evanschitzky, Valentina Stan, Liane Nagengast, 2021, Marketing Letters.

Interest-Free Financing Promotions Increase Consumers’ Demand for Credit for Experiential Goods

J. Bauer, V. Morwitz, Liane Nagengast, 2020, Journal of the Association for Consumer Research.

The Effects of Personalized Recommendations with Popularity Information on Sales - A Field Study in Grocery Retailing

Thorben Keller, Elgar Fleisch, Sandro Schopfer, 2015, ECIS.

E. Fleisch, S. Schopfer, Marc Linzmajer, 2022 .