Barbara A. Pletcher

The product elimination process in the small home appliance industry : an empirical study

Barbara Alice Pletcher, Barbara A. Pletcher, 1973 .

The product elimination function

Barbara A. Pletcher, G. Banville, 1974 .

A Taxonomy for Comparative Advertising Research

W. Pride, C. Lamb, Barbara A. Pletcher, 1978 .

The Informativeness of Comparative Advertisements: An Empirical Investigation

W. Pride, C. Lamb, Barbara A. Pletcher, 1979 .