Hector Gonzalez-Jimenez

发表

Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention

Jungkeun Kim, Jae-Eun Kim, Y. Choi, 2020, Journal of Advertising.

Taking the fiction out of science fiction: (Self-aware) robots and what they mean for society, retailers and marketers

Hector Gonzalez-Jimenez, 2018 .

The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention

Jungkeun Kim, Jae-Eun Kim, Y. Choi, 2020, Journal of Retailing and Consumer Services.

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

Jae-Eun Kim, Marilyn Giroux, S. Kim, 2022, European Journal of Marketing.

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

Jae-Eun Kim, Y. Choi, Seongsoo Jang, 2021, Australasian Marketing Journal.

COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

Mark T. Spence, R. Marshall, Y. Choi, 2021, Journal of Travel Research.

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

Benjamin G. Voyer, Y. Choi, B. Sung, 2021, Psychology & marketing.

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Hector Gonzalez-Jimenez, Shenghui Wang, Yang Sun, 2020, Journal of Business Research.

How independence and interdependence moderate the self-congruity effect on brand attitude: A study of east and west

Kyoko Fukukawa, F. Fastoso, Hector Gonzalez-Jimenez, 2019, Journal of Business Research.

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

Hector Gonzalez-Jimenez, 2017 .

Mirror, mirror on my phone: Drivers and consequences of selfie editing

F. Fastoso, Teresa Cometto, Hector Gonzalez-Jimenez, 2021 .

Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness

F. Fastoso, Hector Gonzalez-Jimenez, 2020 .

Extending Diderot unities: How cosmetic surgery changes consumption

R. Belk, Sujin Song, Hector Gonzalez-Jimenez, 2021 .

Associations between cosmopolitanism, body appreciation, self-esteem and sought functions of clothing

Hector Gonzalez-Jimenez, 2016 .

The Moderating Role of Childhood Socio-Economic Status on the Impact of the Nudging Effect on the Perceived Threat of Coronavirus and Stockpiling Intention

Hector Gonzalez-Jimenez, Jae-Eun Kim, Yung Kyun Choi, 2022 .