Sejung Marina Choi

发表

Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea

Hannah Kang, Saraphine Shiping Pang, Sejung Marina Choi, 2015, KSII Trans. Internet Inf. Syst..

The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web

Sejung Marina Choi, Wei-Na Lee, Wei‐Na Lee, 2005, J. Comput. Mediat. Commun..

Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students

Yoojung Kim, Dongyoung Sohn, Sejung Marina Choi, 2011, Comput. Hum. Behav..

Expected Interactivity Scale

Dongyoung Sohn, Sejung Marina Choi, Dongyoung Sohn, 2015 .

Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior

Yongjun Sung, Sejung Marina Choi, Eunice Kim, 2016, Comput. Hum. Behav..

A Study on Consumers’ Responses to Shopping Chatbot: The Effects of Agent and Message Types

Sejung Marina Choi, YuJin Song, MinHee Kim, 2019, Journal of the HCI Society of Korea.

An Investigation of Users’ Intention to Use Wearable Devices in the Privacy-Calculus Framework

Yoonhyuk Jung, Sejung Marina Choi, Choi， Sejung Marina, 2016 .

The Effects of Emoticons’ Usage Motives and Perceived Values on User Loyalty to a Mobile Instant Messaging Service

Sejung Marina Choi, Dayoung Kang, 2017 .

Total Exposure Effects of TV/Online Video Advertising and Optimizing Advertising Budget Allocation Using 3-Screen (TV, PC, Mobile) Single Source Panel Data

Sejung Marina Choi, Sola Yoon, Sola Yoon, 2017 .

Measuring expected interactivity: Scale development and validation

Dongyoung Sohn, Sejung Marina Choi, Dongyoung Sohn, 2014, New Media Soc..

Social Network Sites Use Motivations Measure

Dongyoung Sohn, Sejung Marina Choi, Yoojung Kim, 2021 .

Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility

Sejung Marina Choi, S. Kim, S. Choi, 2012 .

The Importance of Perceived Endorser Credibility in South Korean Advertising

Sejung Marina Choi, Carrie La Ferle, Carrie La Ferle, 2005 .

It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness

Sejung Marina Choi, Nora J. Rifon, S. Choi, 2012 .

Antecedents and Consequences of Web Advertising Credibility

Sejung Marina Choi, Nora J. Rifon, S. Choi, 2002 .

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Sejung Marina Choi, Nora J. Rifon, Hairong Li, 2004 .

LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising

Sejung Marina Choi, Wei-Na Lee, H. Kim, 2005 .

Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment

Yongjun Sung, Sejung Marina Choi, Spencer F. Tinkham, 2012 .

Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix

Sejung Marina Choi, Wei-Na Lee, Wei-Na Lee, 2007 .

BRIDGING OR BONDING?

Sejung Marina Choi, Dongyoung Sohn, Yongjun Sung, 2011 .

Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce

Sejung Marina Choi, Yeonshin Kim, S. Choi, 2005 .

#Me and brands: understanding brand-selfie posters on social media

Sejung Marina Choi, Yongjun Sung, Eunice Kim, 2018, Electronic Word of Mouth as a Promotional Technique.

Get behind my selfies: The Big Five traits and social networking behaviors through selfies

Sejung Marina Choi, Tae Rang Choi, Yongjun Sung, 2017 .

Why we post selfies: Understanding motivations for posting pictures of oneself

Sejung Marina Choi, Yongjun Sung, Eunice Kim, 2016 .

Your Privacy Is Sealed: Effects of Web Privacy Seals on Trust and Personal Disclosures

Sejung Marina Choi, Nora J. Rifon, R. LaRose, 2005 .

Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping

Sejung Marina Choi, Yongjun Sung, Eunice Kim, 2013 .

Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sites

Sejung Marina Choi, Dongyoung Sohn, Doyle Yoon, 2008 .

“I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment

Sejung Marina Choi, Yongjun Sung, S. Choi, 2010 .

Classifying Web Users: A Cultural Value-Based Approach

Sejung Marina Choi, Wei-Na Lee, 2007 .

Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images

Sejung Marina Choi, Nora J. Rifon, S. Choi, 2007 .

MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members

Sejung Marina Choi, Yi-Hsin Yeh, Yi-Hsin Yeh, 2011 .

To Click or Not to Click? Investigating Antecedents of Advertisement Clicking on Facebook

Yongjun Sung, Sejung Marina Choi, Mihyun Kang, 2016 .

An Examination of Effects of Credibility and Congruency on Consumer Responses to Banner Advertisements

Sojung Kim, Sejung Marina Choi, S. Kim, 2012 .

Increasing Power and Preventing Pain

Yongjun Sung, Sejung Marina Choi, Yongjun Sung, 2011 .

Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations

Shu-Chuan Chu, Sejung Marina Choi, Shu-Chuan Chu, 2010 .

Dimensions of Luxury Brand Personality: Scale Development and Validation

Yongjun Sung, Sejung Marina Choi, Young-A Song, 2015 .

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

Shu-Chuan Chu, Sejung Marina Choi, Shu-Chuan Chu, 2011 .

Culture-Laden Social Engagement: A Comparative Study of Social Relationships in Social Networking Sites among American, Chinese and Korean Users

Sejung Marina Choi, Shu-Chuan Chu, Yoojung Kim, 2012 .

When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries

Sejung Marina Choi, Yoojung Kim, S. Choi, 2022, Sustainability.

Motivations and Social Relationships: A Comparative Study of Social Network Sites in the U.S. and Korea

Sejung Marina Choi, Dongyoung Sohn, Yongjun Sung, 2008 .

Congruence Effects in Post-crisis CSR Communication: The Mediating Role of Attribution of Corporate Motives

Sejung Marina Choi, S. Kim, 2016, Journal of Business Ethics.