N. Kleber

Less may be more when choosing is difficult: choice complexity and too much choice.

B. Scheibehenne, Rainer Greifeneder, N. Kleber, 2010, Acta psychologica.

Less may be more when choosing is difficult: choice complexity and too much choice.

B. Scheibehenne, Rainer Greifeneder, N. Kleber, 2010, Acta psychologica.

The retail business across the United States and in most European countries trusts in choice and abundance. Supermarkets with thousands of products and ever-growing

B. Scheibehenne, Rainer Greifeneder, N. Kleber, 2017 .