Mala Srivastava

Contemporary Conceptualization of Customer Orientation in Indian Banking and Financial Services

Mala Srivastava, Mahesh Luthia, Mala Srivastava, 2017 .

Brand Image Formation as a Function of Involvement and Familiarity

Mala Srivastava, Rutu Mody Kamdar, Mala Srivastava, 2009 .

Robotics in Benign Gynecology

Mala Srivastava, Ankita Srivastava, 2018 .

ORGANIZATIONAL CLIMATE IN THE INDIAN CONTEXT - AN EMPIRICAL STUDY OF MIDDLE LEVEL EXECUTIVES.

Mala Srivastava, Seema Khanvilkar, Mala Srivastava, 2015 .

Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

Mala Srivastava, Rakhi Thakur, Rakhi Thakur, 2014, Internet Res..