M. Baños-González

Branded Entertainment : Entertainment content as marketing communication tool . A study of its current situation in Spain

J. D. Aguilera-Moyano, M. Baños-González, 2015 .

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development

M. Baños-González, Antonio Baraybar-Fernández, Mario Rajas-Fernández, 2020, Frontiers in Psychology.

Structures and Archetypal Content in Advertising Communication

F. García-García, M. Baños-González, Paloma Fernández-Fernández, 2011 .

The broadcast of the music video on YouTube. Analysis of the viral capacity of the video clip

M. Baños-González, 2020 .

Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study

M. Baños-González, Mario Rajas-Fernández, Dolores Lucía Sutil-Martín, 2021, International journal of environmental research and public health.

Knowledge in Images and Sounds: Informative, Narrative and Aesthetic Analysis of the Video for MOOC

Miguel Baños-González, Mario Rajas-Fernández, Manuel Gértrudix-Barrio, 2021, Publ..

Evaluation of Emotional Responses to Television Advertising through Neuromarketing

Oscar Barquero-Perez, Rebeca Goya-Esteban, Antonio Baraybar-Fernández, 2017 .