Vahideh Arghashi

发表

Country-of-origin image; SMEs and emerging economies – evidence from a case study of manufacturing SMEs from Turkey

Abdullah Okumuş, Vahideh Arghashi, 2020, Journal of Islamic Marketing.

Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow

Vahideh Arghashi, Cenk Arsun Yuksel, 2022, Journal of Retailing and Consumer Services.

Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection

Vahideh Arghashi, Cenk Arsun Yuksel, 2022, Journal of Marketing Theory and Practice.

Shopping with augmented reality: How wow-effect changes the equations!

Vahideh Arghashi, 2022, Electron. Commer. Res. Appl..

An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction

A. Karami, Vahideh Arghashi, Zehra Bozbay, 2021, Journal of Relationship Marketing.