Thomas Werani

发表

Celebrity and foreign brand name as moderators of country-of-origin effects

Gerhard A. Wuehrer, P. Chao, Gerhard A. Wührer, 2005 .

Globalization and Innovation

M. Rabl, Thomas Werani, Kurt Gaubinger, 2015 .

Life Cycle Management

M. Rabl, Thomas Werani, Kurt Gaubinger, 2015 .

How should successful business models be configured? Results from an empirical study in business-to-business markets and implications for the change of business models

Thomas Werani, Bernhard Freiseisen, Petra Martinek-Kuchinka, 2016 .

How should successful business models be configured? Results from an empirical study in business-to-business markets and implications for the change of business models

Thomas Werani, Bernhard Freiseisen, Petra Martinek-Kuchinka, 2015, Journal of Business Economics.

Business-to-Business-Marketing

Thomas Werani, 2006 .

Corporate Success Through Market Driven Innovation

M. Rabl, Thomas Werani, Kurt Gaubinger, 2015 .

Organization and Uncertainty

Kurt Gaubinger, Michael Rabl, Scott Swan, 2015 .

Idea Management and Open Innovation

Kurt Gaubinger, Michael Rabl, Scott Swan, 2015 .

The Front End of Innovation

Kurt Gaubinger, Michael Rabl, Scott Swan, 2015 .

Innovation and Product Management

Kurt Gaubinger, Michael Rabl, Scott Swan, 2015 .

Integration of qualitative and quantitative research approaches in business-to-business marketing

Thomas Werani, Gerhard A. Wüihrer, Thomas Werani, 2001 .

Business-to-Business-Marketing

Thomas Werani, 2006 .

On the Value of Cooperative Buyer-Seller Relationships in Industrial Markets

Thomas Werani, 2001 .

Evaluation Of Conjoint Measurements For Lightweight Structural Panels

Thomas Werani, Mario Kolar, Michael Ebner, 2006 .