Wayne S. DeSarbo

Constrained classification: The use of a priori information in cluster analysis

Wayne S. DeSarbo, Vijay Mahajan, W. DeSarbo, 1984 .

Evolutionary preference/utility functions: A dynamic perspective

Wayne S. DeSarbo, Duncan K. H. Fong, John Liechty, 2005 .

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Wayne S. DeSarbo, Kamel Jedidi, Kristiaan Helsen, 1993 .

Bayesian inference for finite mixtures of generalized linear models with random effects

Wayne S. DeSarbo, Peter J. Lenk, P. Lenk, 2000 .

A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity

Wayne S. DeSarbo, John Liechty, Joonwook Park, 2008 .