Marta Fernández-Barcala

Contrasting the governance of supply chains with and without geographical indications: complementarity between levels

Manuel González-Díaz, E. Raynaud, Marta Fernández-Barcala, 2017 .

In search of agri‐food quality for wine: Is it enough to join a geographical indication?

Manuel González-Díaz, Susana López-Bayón, Marta Fernández-Barcala, 2020 .

Governance decisions in the supply chain and quality performance: The synergistic effect of geographical indications and ownership structure

Vanesa Solis-Rodriguez, Marta Fernández-Barcala, Susana López‐Bayón, 2018 .

Choosing contracts to support ALFO strategy: Insights from comparing franchised and managed hotels

Marta Fernández-Barcala, Susana López‐Bayón, Manuel González‐Díaz, 2022, Industrial Marketing Management.

Brand equity in the European fruit and vegetable sector: A transaction cost approach

Marta Fernández-Barcala, Manuel González‐Díaz, 2006 .

Factors influencing guests’ hotel quality appraisals

J. Prieto-Rodriguez, Marta Fernández-Barcala, Manuel González‐Díaz, 2009, European Journal of Tourism Research.

Unraveling the role of governance mechanisms in online ratings: The case of Spanish chain-affiliated hotels

Marta Fernández-Barcala, Susana López‐Bayón, Manuel González‐Díaz, 2020, BRQ Business Research Quarterly.

Hotel Quality Appraisal on the Internet: A Market for Lemons?

J. Prieto-Rodriguez, Marta Fernández-Barcala, Manuel González‐Díaz, 2010 .

The election of the organizational form in hotel companies

Marta Fernández-Barcala, Manuel González‐Díaz, 2007 .