J. Viacava

Is the beauty premium accessible to all? An experimental analysis

Wesley Pech, Angela Póvoa, J. Viacava, 2020 .

The effects of easy and difficult business relationship evaluations on purchase intentions

J. Viacava, Paulo de Paula Baptista, Juan José Camou Viacava, 2020, Review of Business Management.

BIASES IN SATISFACTION: THE MODERATOR EFFECT OF DIFFICULTY AND OBLIGATION ON POSITIVE AND NEGATIVE MEMORIES

P. H. M. Prado, J. Viacava, Danielle Mantovani, 2015 .