Rob Hallak

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

Guy Assaker, Rob Hallak, Rania El-Haddad, 2019, Journal of Vacation Marketing.

Detecting Latent Classes in Tourism Data Through Response-Based Unit Segmentation (REBUS) in Pls-Sem

Guy Assaker, Rob Hallak, 2016 .

Partial Least Squares Path Modelling (PLSPM): A New Direction for Research in Tourism and Hospitality

Guy Assaker, Rob Hallak, Peter O'Connor, 2013 .

Segmenting the Travel Market Based on the Tourists' Need for Novelty

Guy Assaker, Rob Hallak, 2014 .

Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions

Guy Assaker, Rob Hallak, G. Assaker, 2013 .

Partial least squares path modelling (PLSPM)

Guy Assaker, Rob Hallak, Peter O'Connor, 2013 .

European travelers’ return likelihood and satisfaction with Mediterranean sun-and-sand destinations: A Chi-square Automatic Identification Detector−based segmentation approach

Guy Assaker, Rob Hallak, G. Assaker, 2012 .

Identifying Business Practices Promoting Sustainability in Aboriginal Tourism Enterprises in Remote Australia

Rob Hallak, Rob Hallak, Skye Akbar, 2019, Sustainability.