Alan J. Greco

Profiling the Mature Fashion-Conscious Apparel Shopper

Alan J. Greco, Christie H. Paksoy, 1989 .

Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

Alan J. Greco, Ronald D. Michman, 1995 .

THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT

Alan J. Greco, A. Greco, 1986 .

The Portrayal of Older Americans in Television Commercials

Linda E. Swayne, Alan J. Greco, A. Greco, 1987 .