Mario Rajas-Fernández

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development

M. Baños-González, Antonio Baraybar-Fernández, Mario Rajas-Fernández, 2020, Frontiers in Psychology.

Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study

M. Baños-González, Mario Rajas-Fernández, Dolores Lucía Sutil-Martín, 2021, International journal of environmental research and public health.

Knowledge in Images and Sounds: Informative, Narrative and Aesthetic Analysis of the Video for MOOC

Miguel Baños-González, Mario Rajas-Fernández, Manuel Gértrudix-Barrio, 2021, Publ..