A. Banna

发表

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?

Steven A. Murphy, José I. Rojas-Méndez, Michel R. M. Rod, 2018 .

Animosity, Affinity, and Purchase Intentions Among Ethnic Consumers

Steven A. Murphy, José I. Rojas-Méndez, Nicolas Papadopoulos, 2016 .

The Configurational Impact of Top Management Team Characteristics on Marketing Analytics Use in SME: A Fuzzy-Set Qualitative Comparative Analysis

Guangming Cao, Yanqing Duan, Alia El Banna, 2018, CONF-IRM.

Old Country Passions: An International Examination of Country Image, Animosity, and Affinity among Ethnic Consumers

Steven A. Murphy, Nicolas Papadopoulos, A. Banna, 2017 .

Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing

Steven A. Murphy, José I. Rojas-Méndez, Nicolas Papadopoulos, 2011 .

Nation branding for foreign direct investment: an Integrative review and directions for research and strategy

Nicolas Papadopoulos, Leila Hamzaoui-Essoussi, A. Banna, 2016 .

SME Internationalization : An Critical Review of Non-Traditional Approaches

Michel Rod, A. Munim, A. Banna, 2016 .

SME Internationalization: A Descriptive Review of Nontraditional Approaches

Michel Rod, A. Munim, Alia El Banna, 2020, Multidisciplinary Business Review.

A comparative cross-national examination of online investment promotion

Nicolas Papadopoulos, Leila Hamzaoui-Essoussi, A. Banna, 2017 .