Javier Casanoves-Boix

Website management applied to the tourism industry: vueling airlines case study

Javier Casanoves-Boix, 2020 .

Student loyalty as a key variable to build university brand capital

Javier Casanoves-Boix, 2017 .

Evolution of marketing in higher education: Educational brand capital

I. Küster-Boluda, Javier Casanoves-Boix, 2017 .

The perception of educational brand capital in the Spanish context: a proposal for measurement with internal stakeholders

Javier Casanoves-Boix, Pablo Pinazo-Dallenbach, José Ricardo Flores-Pérez, 2020, Harvard Deusto Business Research.

CREATING LOVEMARKS THROUGH STUDENTS OF PUBLIC UNIVERSITIES IN IRELAND

M. Murphy, Javier Casanoves-Boix, Ana Cruz-García, 2021, Education and New Developments 2021.

EDUCATIONAL BRANDING IN PRIVATE SPANISH UNIVERSITIES: BUILDING BRANDS THAT THE PUBLIC FALL IN LOVE WITH

Natalia Vila-López, I. Küster-Boluda, Javier Casanoves-Boix, 2020 .

Structural Equation Modeling in Research on Brand Capital in Higher Education

Natalia Vila-López, I. Küster-Boluda, Javier Casanoves-Boix, 2016 .