Mary Yoko Brannen

发表

From standardization to localization: Developing a language-sensitive approach to IHRM

Rebecca Piekkari, Susanne Tietze, Mary Yoko Brannen, 2014 .

Strategic ethnography and reinvigorating Tesco Plc: Leveraging inside/ out bicultural bridging in multicultural teams

Terry Mughan, Mary Yoko Brannen, Fiona Moore, 2013 .

Global strategy formulation and learning from the field : Three modes of comparative learning and a case illustration.

Mary Yoko Brannen, Christopher J. Voisey, M. Brannen, 2012 .

Recontextualization as a Key Vector of MNC Learning: Evidence from Multi-tiered Field-based Research

Mary Yoko Brannen, 2012 .

Biculturals as natural bridges for intercultural communication and collaboration

Mary Yoko Brannen, Dominie Garcia, M. Brannen, 2009, IWIC '09.

From the Editors: Explaining theoretical relationships in international business research: Focusing on the arrows, NOT the boxes

Mary Yoko Brannen, Alvaro Cuervo-Cazurra, M. Brannen, 2011 .

From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research

Julian Birkinshaw, Mary Yoko Brannen, Rosalie L. Tung, 2011 .

Culture in Context: New Theorizing for Today’s Complex Cultural Organizations

Mary Yoko Brannen, M. Brannen, 2009 .

The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance

Rebecca Piekkari, Susanne Tietze, Mary Yoko Brannen, 2014 .

When Mickey Loses Face: Recontextualization, Semantic Fit, and the Semiotics of Foreignness

Mary Yoko Brannen, M. Brannen, 2004 .