Mario Castellanos-Verdugo

How to measure engagement in Twitter: advancing a metric

Miriam Muñoz-Expósito, M. Ángeles Oviedo-García, Mario Castellanos-Verdugo, 2017, Internet Res..

Encouraging Enhanced Customer Relationship Management in Accommodation SMEs: The Case of Seville, Spain

Mario Castellanos-Verdugo, Ma de los Ángeles Oviedo-García, Nadine Veerapermal, 2007 .

Tourist satisfaction and the souvenir shopping of domestic tourists: extended weekends in Spain

M. Ángeles Oviedo-García, Mario Castellanos-Verdugo, Manuela Vega-Vázquez, 2016 .

The employee‐customer relationship quality

José L. Roldán, Mario Castellanos-Verdugo, Nadine Veerapermal, 2009 .

Metric proposal for customer engagement in Facebook

Miriam Muñoz-Expósito, Mario Castellanos-Verdugo, M. A. Oviedo-García, 2014 .

The relevance of psychological factors in the ecotourist experience satisfaction through ecotourist site perceived value

M. Ángeles Oviedo-García, Mario Castellanos-Verdugo, Manuela Vega-Vázquez, 2016 .

Shopping value, tourist satisfaction and positive word of mouth: the mediating role of souvenir shopping satisfaction

Mario Castellanos-Verdugo, Manuela Vega-Vázquez, M. A. Oviedo-García, 2017 .