Shenghui Zhao

发表

The Role of Reference Price in Gift Registry Fulfillment: Empirical and Experimental Evidence

Y. Oh, Xin Wang, Ye Hu, 2008 .

Numerical Judgments and Recall by Consumers: Selective Accessibility under Prevention and Promotion Motivations

Rongrong Zhou, Shenghui Zhao, 2019 .

The Effect of Regulatory Focus on the Anchoring Bias

Rongrong Zhou, Shenghui Zhao, 2007 .

Biases in Valuation vs. Usage of Innovative Product Features

Shenghui Zhao, Robert J. Meyer, Jin K. Han, 2008, Mark. Sci..

The Psychology of Intuitive Forecasts of New Product Utility

R. Meyer, Shenghui Zhao, 2007 .

Biases in Predicting Preferences for the Whole Visual Patterns from Product Fragments

R. Meyer, Shenghui Zhao, 2007 .

The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use?

Jin K. Han, R. Meyer, Shenghui Zhao, 2005 .

The Enhancement Bias in Consumer Decisions to Adopt and Utilize Product Innovations

Robert J. Meyer, Jin K. Han, Shenghui Zhao, 2003 .

Motivational Influences in Time Discounting: The Effect of Regulatory Focus

Rongrong Zhou, Shenghui Zhao, 2009 .