M. S. LaTour

Using fear appeals in advertising for AIDS prevention in the college-age population.

R. Pitts, M. S. LaTour, 1989, Journal of health care marketing.

AIDS prevention and college students: male and female responses to "fear-provoking" messages.

M. S. LaTour, K. Johnson, 1991, Health marketing quarterly.

Don't be afraid to use fear appeals: an experimental study

Robin L. Snipes, R. Snipes, Micahel S. LaTour, 1996 .