Mi Zhou

Linking Clicks to Bricks: Spillover Benefits of Online Advertising

Edward H. Kennedy, K. Srinivasan, Vibhanshu Abhishek, 2018 .

Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth

Mi Zhou, Yao Li, Xuge Song, 2022, Journal of Research in Interactive Marketing.

The Effects of Social Popularity and Deal Scarcity at Different Stages of Online Shopping

Mi Zhou, Zhenhui Jiang, Cheng Yi, 2014, ICIS.

Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

George H. Chen, Michael D. Smith, Mi Zhou, 2021, SSRN Electronic Journal.

The role of animated images in the website evaluation and online purchase process

Mi Zhou, 2019 .

An investigation into online atmospherics: The effect of animated images on emotions, cognition, and purchase intentions

M. Laroche, M. Richard, Rong Li, 2022, Journal of Retailing and Consumer Services.

Research in Social Media: Data Sources and Methodologies

Tawei Wang, Roger Debreceny, Mi Zhou, 2019, J. Inf. Syst..

Investigating the effects of product popularity and time restriction: The moderating role of consumers’ goal specificity

Mi Zhou, Cheng Yi, Z. Jiang, 2023, Production and Operations Management.