Michael Zeisser

The Marketing Scale Effectiveness of Virtual Communities

Jacques Bughin, Michael Zeisser, J. Bughin, 2001, Electron. Mark..

Building Digital Brands

Michael Zeisser, Sandeep Dayal, Helene Landesberg, 2000 .

Marketing to the digital consumer

Michael Zeisser, Robert Waitman, M. Zeisser, 1996 .

The real impact of Internet advertising

Michael Zeisser, M. Zeisser, Andrew J. Parsons, 1997 .