James G. Helgeson

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The Decision Process Equivalency of Electronic Versus Pencil-and-Paper Data Collection Methods

James G. Helgeson, Michael L. Ursic, 1989 .

The Dimensions of Consumption Needs: A Conceptualization

James G. Helgeson, 2015 .

The impact of choice phase and task complexity on consumer decision making

James G. Helgeson, Michael L. Ursic, 1990 .

Information load, cost/benefit assessment and decision strategy variability

James G. Helgeson, Michael L. Ursic, 1993 .

Determinants of mail‐survey response: Survey design factors and respondent factors

James G. Helgeson, Kevin E. Voss, Willbann D. Terpening, 2002 .

Consumer Response to Decision Conflict From Negatively Correlated Attributes: Down the Primrose Path or Up Against the Wall?

James G. Helgeson, David E. Hansen, J. Helgeson, 2001 .

The role of affective and cognitive decision‐making processes during questionnaire completion

James G. Helgeson, Michael L. Ursic, 1994 .

Trends in Consumer Behavior Literature: A Content Analysis

E. Alan Kluge, James G. Helgeson, J. Helgeson, 1984 .

Receiving and Responding to a Mail Survey: A Phenomenological Examination

James G. Helgeson, 1994 .

The effects of statistical training on choice heuristics in choice under uncertainty

James G. Helgeson, David E. Hansen, 1996 .

Choice under Strict Uncertainty: Processes and Preferences

James G. Helgeson, David E. Hansen, 1996 .

“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications

James G. Helgeson, Donald S. Tull, Tom Gillpatrick, 1986 .

The impact of cultural variability on brand stereotype, emotion and purchase intention

James G. Helgeson, Magne Supphellen, Alexander Jakubanecs, 2022, Journal of Consumer Marketing.

The Price Weapon: Developments in U.S. Predatory Pricing Law

James G. Helgeson, Eric G. Gorger, 2003 .

Using price as a weapon: An economic and legal analysis of predatory pricing

James G. Helgeson, Michael L. Ursic, 1994 .

Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies

James G. Helgeson, J. Helgeson, John Mager, 2011 .

Price Expectation and Price Recall Error: An Empirical Study

James G. Helgeson, S. Beatty, 1987 .

Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations

Peggy Sue Loroz, James G. Helgeson, 2013 .

The Effects of Commitment to Moral Self-improvement and Religiosity on Ethics of Business Students

James G. Helgeson, M. Beqiri, L. Kurpis, 2008 .

Crisis Management Across Borders: Effects of a Crisis Event on Consumer Responses and Communication Strategies in Norway and Russia

James G. Helgeson, Magne Supphellen, Alexander Jakubanecs, 2018 .

A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality

James G. Helgeson, Magne Supphellen, J. Helgeson, 2004 .

Consumers' Use of Country-of-Manufacture Information? Norway and the United States: Ethnocentric, Economic, and Cultural Differences

James G. Helgeson, Magne Supphellen, A. Ekici, 2017 .

Consumers ' Use of Country of Manufacture Information ? Norway and the U . S . A . : Ethnocentric , Economic and Cultural Differences

James G. Helgeson, 2016 .

Multiple Respondent and Measurement Relationship Approach to Measuring Industrial Salesperson Performance

James G. Helgeson, J. Helgeson, John Mager, 2015 .

An Information Processing Perspective on the Internalization of Price Stimuli

James G. Helgeson, S. Beatty, J. Helgeson, 1985 .

The Effects of Commitment to Moral r , T, ^

James G. Helgeson, Laaa V. Kurpis, Religiosity Mirjeta, 2016 .

Phenomenological Research: Procedures and Analysis

James G. Helgeson, John Mager, 2015 .