Patrick Legohérel

发表

Consumer intelligence searching

Alan Fyall, Patrick Legohérel, Isabelle Frochot, 2019 .

Market segmentation, targeting, and positioning

Alan Fyall, Patrick Legohérel, Youcheng Wang, 2019, Marketing for Tourism and Hospitality.

Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online

Patrick Legohérel, Alia Besbes Sahli, P. Legohérel, 2014, Int. J. Online Mark..

Service characteristics and processes

Alan Fyall, Patrick Legohérel, Isabelle Frochot, 2019 .

Revenue Management for Hospitality and Tourism

Alan Fyall, Patrick Legohérel, Elizabeth Poutier, 2013 .

Market Segmentation in the Tourism Industry and Consumers' Spending

Patrick Legohérel, Kevin K. F. Wong, P. Legohérel, 2006 .

Re-examining perceived usefulness and ease of use in online booking: The case of Hong Kong online users

Rob Law, Patrick Legohérel, R. Law, 2015 .

Revenue Management: Progress, Challenges, and Research Prospects

Patrick Legohérel, Zvi Schwartz, Z. Schwartz, 2015 .

Selling Tourism on the Internet: Analysis of the Balance of Power Between Seller and Consumer During Information Exchange and Negotiation

Nicolas Guéguen, Patrick Legohérel, N. Guéguen, 2000 .

A Cross-Cultural Validation of the Tourism Web Acceptance Model (T-WAM) in Different Cultural Contexts

Rob Law, Patrick Legohérel, R. Law, 2016 .

Toward a Market Segmentation of the Tourism Trade: Expenditure Levels and Consumer Behavior Instability

Patrick Legohérel, P. Legohérel, 1998 .

The tourism Web acceptance model

Patrick Legohérel, P. Legohérel, Alia Besbes Sahli, 2015 .

Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market

Patrick Legohérel, Bruno Daucé, Cathy H. C. Hsu, 2015 .