Mark Jeffery

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Agile Marketing: Using Near-Time Data to Improve Performance by a Factor of Five or More

Mark Jeffery, 2012 .

Appendix for Instructors: How to Use This Book to Teach Data-Driven Marketing

Mark Jeffery, 2012 .

On the Valuation of Multistage Information Technology Investments Embedding Nested Real Options

Mark Jeffery, Michel Benaroch, Sandeep Shah, 2006, J. Manag. Inf. Syst..

Wow, That Product Is Exactly What I Need!: The Three Essential Approaches to Analytic Marketing

Mark Jeffery, 2012 .

From Clicks to Value with Internet Marketing Metrics: #11-Cost per Click (CPC), #12-Transaction Conversion Rate (TCR), #13-Return on Ad Dollars Spent (ROA), #14-Bounce Rate, and #15-Word of Mouth (WOM)

Mark Jeffery, 2012 .

Option-Based Risk Management: A Field Study of Sequential Information Technology Investment Decisions

Robert J. Kauffman, Mark Jeffery, Michel Benaroch, 2007, J. Manag. Inf. Syst..