Ian Phau

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A study on digital piracy of movies: internet users’ perspective

Johan Liang, Ian Phau, I. Phau, 2011 .

The effectiveness of a marketing virtual reality learning simulation: A quantitative survey with psychophysiological measures

Ian Phau, Billy Sung, Enrique Mergelsberg, 2020, Br. J. Educ. Technol..

Vavilovian mimicry in the luxury brand industry: a look at Crocodile and Lacoste

Ian Phau, Min Teah, 2011 .

Development and validation of consumer economic nationalistic tendencies scale (CENTSCALE)

Ian Phau, Isaac Cheah, I. Phau, 2007 .

Television Advertising Avoidance: Advancing Research Methodology

Ian Phau, Steve Dix, I. Phau, 2010 .

Developing a scale to measure situational triggers underlying television channel switching

Ian Phau, Steve Dix, I. Phau, 2006 .

Engaging in digital piracy of movies: a theory of planned behaviour approach

Johan Liang, Ian Phau, Aaron Lim, 2014, Internet Res..

Comparison Perspectives Between Non-Downloaders and Downloaders in Digital Piracy Phenomena

Johan Liang, Ian Phau, 2012 .

Diffusion brands of designer jeans: effects on brand image and product quality

Ian Phau, 2009 .

A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions

Ian Phau, Michael Baird, I. Phau, 2008 .

A conceptual framework for Vavilovian mimicry in the luxury brand industry

Ian Phau, Min Teah, I. Phau, 2011 .

Meat Myths and Marketing

Ian Phau, Diana Bogueva, 2015 .

Comparison of attitudes towards digital piracy between downloaders and non-downloaders

Johan Liang, Ian Phau, I. Phau, 2012 .

DEVELOPMENT AND VALIDATION OF CONSUMERS’ NEED FOR INGREDIENT AUTHENTICITY (CNIASCALE)

Ian Phau, Isaac Cheah, Zahira Zainol, 2015 .

A research proposal to explore the factors influencing wine tourist satisfaction

Ben Thomas, Ian Phau, Vanessa Quintal, 2010 .

The development of a scale for prototypical brands

Ian Phau, Michael Baird, 2011 .

Measuring situational triggers of television channel switching

Ian Phau, Steve Dix, I. Phau, 2010 .

A study of digital piracy on video games - internet users’ perspectives

Johan Liang, Ian Phau, 2011 .

Factors influencing the types of products and services purchased over the Internet

Sui Meng Poon, Ian Phau, I. Phau, 2000, Internet Res..

Exploring risk perceptions between pioneer and me-too brands of mp3 players

Ian Phau, Vanessa Quintal, Daniel Sims, 2009 .

Predictors of Commercial Zapping During Live Prime-Time Television

Stephen Richard Dix, Ian Phau, I. Phau, 2017, Journal of Advertising Research.

THE EFFECT OF PLANNED VERSUS IMPULSE VIEWING ON TELEVISION ADVERTISING AVOIDANCE: AN EXPLORATORY OBSERVER / SURVEY APPROACH

Ian Phau, Steve Dix, 2003 .

Effective advertising appeals for websites of small boutique hotels

Ian Phau, Michael Lwin, I. Phau, 2013 .

Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers

Ian Phau, Min Teah, I. Phau, 2009 .

Drivers of acceptance for SMS advertising

Ian Phau, Steve Dix, I. Phau, 2011 .

Pirating Pirates of the Caribbean: The curse of cyberspace

Ian Phau, Min Teah, Michael Lwin, 2014 .

Factors influencing consumers’ attitudes and purchase intentions of e-deals

Johan Liang, Ian Phau, Isaac Cheah, 2015 .

Attitudes of University Students toward Business Ethics: A Cross-National Investigation of Australia, Singapore and Hong Kong

Ian Phau, I. Phau, Garick Kea, 2007 .

‘‘Bend it like Beckham’’: the influence of sports celebrities on young adult consumers

Ian Phau, Steve Dix, I. Phau, 2010 .

An investigation of the effects of environmental claims in promotional messages for clothing brands

Ian Phau, I. Phau, Denise Ong, 2007 .

Young consumers’ motives for using SMS and perceptions towards SMS advertising

Ian Phau, Min Teah, I. Phau, 2009 .

Investigating the Factors Influencing Digital Movie Piracy

Johan Liang, Ian Phau, Min Teah, 2016 .

Conceptualizing the country of origin of brand

Ian Phau, Gerard Prendergast, I. Phau, 2000 .

Profiling fashion innovators

Ian Phau, I. Phau, Chang‐Chin Lo, 2004 .

?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks

Ian Phau, Min Teah, Michael Lwin, 2009 .

The Roles of Consumers Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands

Ian Phau, Chris Marchegiani, I. Phau, 2010 .

Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising

Ian Phau, Steve Dix, Anwar Sadat Shimul, 2017 .

Targeting East Asian markets: A comparative study on national identity

Ian Phau, I. Phau, Kor-Weai Chan, 2003 .

Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention?

Ian Phau, Yu-An Huang, Chad Lin, 2010 .

Brand personality and consumer self-expression: Single or dual carriageway?

Ian Phau, I. Phau, Kong Cheen Lau, 2001 .

Destination image and choice intention of university student travellers to Mauritius

Tekle Shanka, Ian Phau, I. Phau, 2010 .

The value of historical nostalgia for marketing management

Ian Phau, I. Phau, Chris Marchegiani, 2011 .

Re‐examining traditional service quality in an e‐banking era

Ian Phau, David Wong, Nexhmi Rexha, 2008 .

Consuming luxury brands: The relevance of the ‘Rarity Principle’

Ian Phau, Gerard Prendergast, I. Phau, 2000 .

Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download

Ian Phau, Min Teah, Michael Lwin, 2009 .

Consumer acceptance of SMS advertising – evidence from Australian consumers

Ian Phau, Steve Dix, Kyle Jamieson, 2011 .

Allocentrism and consumer ethnocentrism: the effects of social identity on purchase intention

Ian Phau, Yu-An Huang, Chad Lin, 2008 .

Investigating the role of religiosity as a deterrent against digital piracy

Ian Phau, Michael Lwin, Riza Casidy, 2017 .

Downloading digital video games: predictors, moderators and consequences

Johan Liang, Ian Phau, I. Phau, 2012 .