Chuandi Jiang

Emergence of cultural intelligence and global mindset capital: a multilevel model

Jase R. Ramsey, Amine A. Abi Aad, Chuandi Jiang, 2016 .

A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification

Chuandi Jiang, Ronald G. Christian, 2022, Journal of International Consumer Marketing.

The Role of Foreignness in the Relationship between Disruptive Innovation and MNE Performance

Xinglu Zhao, Chuandi Jiang, 2020, American Business Review.

Learning from rivals: the memory-inconsistent strategy

J. Muldoon, Hadi Alhorr, Chuandi Jiang, 2021 .

An Expectancy Model of Green Product Consumption and Green Brand Equity

Chuandi Jiang, R. H. Arikan, 2017 .