Youngseok Son

A Study on Advertising Effectiveness of Source Expertness and Social Distance in Facebook: Applying Persuasion Knolwedge Model

Han， Sang-pil, Youngseok Son, 2014 .

Why buy second‐best? The behavioral dynamics of market leadership

Roger Marshall, Woonbong Na, R. Marshall, 2007 .

Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice

R. Marshall, Woonbong Na, Youngseok Son, 2007 .

The Role of the Level of Consumer on the Effect of Persuasion Knowledge on the Online Reviews

Youngseok Son, song sie yeoun, Nam Ah Young, 2017 .

How Businesses Buy Advertising Agency Services

R. Marshall, Woonbong Na, Youngseok Son, 2003, Journal of Advertising Research.

Purchase-role structure in Korean families: Revisited

Roger Marshall, Woonbong Na, R. Marshall, 2003 .