I. S. García

Motivational Segmentation of Spanish Teleshoppers in an International Context

Enrique Bigné Alcañiz, S. Blas, I. S. García, 2004 .

Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type

Rafael Currás-Pérez, Isabel Sánchez García, I. S. García, 2019, European Journal of Management and Business Economics.

Relationships among residents' image, evaluation of the stay and post-purchase behaviour

Enrique Bigné Alcañiz, S. Blas, I. S. García, 2005 .

The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis

Enrique Bigné Alcañiz, S. Blas, Silvia Sanz Blas, 2009 .

Development of a sector with a bright future: teleshopping

S. Blas, I. S. García, 2006 .

New advertising formats: advergames as a marketing communication tool.

R. C. Pérez, I. S. García, J. Parreño, 2011 .

Epistemological evolution of corporate social responsibility in management: An empirical analysis of 35 years of research

Alej, R. C. Pérez, Iz, 2011 .