C. Zanger

发表

E-Customer Relationship Management

Katja Lohmann, Achim Kießig, C. Zanger, 2020, Handbuch Digitale Wirtschaft.

Sustainable business management – factors influencing the planning and forms of business succession.docx

C. Zanger, Susanne Schübel, 2014 .

The effects of smileys on receivers’ emotions

Katja Lohmann, Sebastian Pyka, Cornelia Zanger, 2017 .

Psychic distance and cross – border cooperation of SMEs: An empirical study on Saxon and Czech entrepreneurs’ interest in cooperation

Hansjoerg Gaus, C. Zanger, Radka Hodicová, 2008 .

Multimodal packaging design: How human motivations moderate the success of a multimodal stimulation

Andreas Scharf, C. Zanger, D. Lutsch, 2015 .

UNIVERSITY-SME CO-OPERATION: BENCHMARKING THE BEST

Steffen Jahn, Mario Geissler, C. Zanger, 2008 .

Measuring Event-Brand Congruence

Jan Drengner, Steffen Jahn, C. Zanger, 2011 .