S. Menon

Measuring Service Quality Perceptions of Indian E-retailers: An Evaluative Study

Chandan A. Chavadi, S. Menon, Monika Sirothiya, 2019 .

Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type

Chandan A. Chavadi, S. Menon, Monika Sirothiya, 2019, Vision: The Journal of Business Perspective.

Sustainability strategies of Small Hospitals in Kerala in times of COVID 19 Pandemic and Heightened competition

S. Menon, N. M. Jaffer, 2020 .

A Study on Value Proposition of AR Applications in Education : Blooms Taxonomy and Pedagogy Perspective

Ravi Shankar Bhakat, Raj Kumar, P. Sreelatha, 2021 .

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

S. Menon, Monika Sirothiya, C. Chavadi, 2023, Vikalpa: The Journal for Decision Makers.

A Research-based Approach to Identify the Health-conscious Consumers in India

S. Menon, C. Chavadi, 2022, Metamorphosis: A Journal of Management Research.