Monika Sirothiya

Measuring Service Quality Perceptions of Indian E-retailers: An Evaluative Study

Chandan A. Chavadi, S. Menon, Monika Sirothiya, 2019 .

Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type

Chandan A. Chavadi, S. Menon, Monika Sirothiya, 2019, Vision: The Journal of Business Perspective.

Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

Monika Sirothiya, C. Chavadi, Vishwanatha M.R., 2021 .

Mediating Role of Job Satisfaction on Turnover Intentions and Job Mismatch Among Millennial Employees in Bengaluru

Monika Sirothiya, C. Chavadi, Vishwanatha M R, 2021, Business Perspectives and Research.

Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

Monika Sirothiya, M. Arul, C. Chavadi, 2020 .

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

S. Menon, Monika Sirothiya, C. Chavadi, 2023, Vikalpa: The Journal for Decision Makers.