Xiaoyin Ye

The effect of the synchrony experience on product evaluation

Zhaoyang Guo, Jun Ye, Xiaoyin Ye, 2020 .

Irisin reverses insulin resistance in C2C12 cells via the p38-MAPK-PGC-1α pathway

C. Ni, Xiaoyin Ye, Yimin Shen, 2019, Peptides.

Longing for the past and embracing the new: Does nostalgia increase new product adoption?

Jun Ye, K. Zhou, Xiaoyin Ye, 2021, Marketing Letters.