Siyu Gong

Green branding effects on consumer response: examining a brand stereotype-based mechanism

P. Peverelli, Guanghua Sheng, Siyu Gong, 2020, Journal of Product & Brand Management.

Are explicit or implicit appeals more credible? The congruence effects of green advertising appeals and product category on consumers’ evaluation

Siyu Gong, Li Wang, 2022, Current Psychology.

When is sustainability an asset? The interaction effects between the green attributes and product category

P. Peverelli, Siyu Gong, Li Wang, 2022, Journal of Product & Brand Management.

Maintaining the order: How social crowding promotes minimalistic consumption practice

P. Peverelli, Siyu Gong, Danni Suo, 2023, Journal of Business Research.

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

Guanghua Sheng, Siyu Gong, Fang Xie, 2019, International Journal of Consumer Studies.

Innovation capability, global cooperation, and sustainable development along the Belt and Road Initiative

Yang Yang, Siyu Gong, Bo Wang, 2023, Sustainable Development.

An economic analysis of information security outsourcing with competitive firms

Siyu Gong, Xing Gao, 2022, Managerial and Decision Economics.