Margaret F. Callcott

OBSERVATIONS: ELVES MAKE GOOD COOKIES: CREATING LIKABLE SPOKES-CHARACTER ADVERTISING

Barbara J. Phillips, Margaret F. Callcott, 1996 .

Establishing the Spokes-Character in Academic Inquiry: Historical Overview and Framework For Definition

Margaret F. Callcott, Wei‐Na Lee, 1995 .

Billboard advertising: A comparison of vice products across ethnic groups

Margaret F. Callcott, Wei‐Na Lee, 1994 .