Sam Piha

Escaping into Sexual Play: A Consumer Experience Perspective

Birgitta Sandberg, Elina Järvinen, Juulia Räikkönen, 2020, Leisure Sciences.

When nature calls: The role of customer toilets in retail stores

Juulia Räikkönen, Sam Piha, 2017 .

Evolutionary psychology for consumers : awareness of ultimate explanations as a self-reflective tool for consumer empowerment

Sam Piha, 2018 .

The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe

T. Otterbring, A. Lähteenmäki-Uutela, Terhi Pohjanheimo, 2016, Food Quality and Preference.

From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying

Birgitta Sandberg, Elina Järvinen, Sam Piha, 2018, Journal of Marketing Management.