Xiushuang Gong

发表

To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options

Honghong Zhang, Yafeng Fan, Xiushuang Gong, 2021 .

Leaders that bind: the role of network position and network density in opinion leaders' responsiveness to social influence

Honghong Zhang, Xiushuang Gong, 2021 .

Influencing and being influenced: effects of individual influence and susceptibility on new product adoption

Honghong Zhang, Xiushuang Gong, 2022, Journal of Product & Brand Management.

Consumer susceptibility to social influence in new product diffusion networks: how does network location matter?

Honghong Zhang, Xiushuang Gong, 2020, European Journal of Marketing.

Distance Brings Solace: The Impact of Embarrassment on Low Facial Prominence Preference

Xiushuang Gong, Xiadan Zhang, Jing Jiang, 2021 .

Dump or recycle? Nostalgia and consumer recycling behavior

Jing Jiang, Xiushuang Gong, Xiadan Zhang, 2020 .

Circular or angular? How nostalgia affects product shape preference

Honghong Zhang, Xiushuang Gong, Yan Wang, 2022, Psychology & Marketing.

You are being watched! Using anthropomorphism to curb customer misbehavior in access-based consumption

Honghong Zhang, Xiushuang Gong, Xiushuang Gong, 2023, Journal of Retailing and Consumer Services.

Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers’ word of mouth after livestreaming e-commerce failures

Xiushuang Gong, Jianyu Chen, Rui Ren, 2023, Journal of Retailing and Consumer Services.

Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice

Jing Jiang, Jing Jiang, Yan Wang, 2023, Journal of Business Research.