Lei Wang

Advantageous Inequity Aversion Does Not Always Exist: The Role of Determining Allocations Modulates Preferences for Advantageous Inequity

Ou Li, Fu-ming Xu, Lei Wang, 2018, Front. Psychol..

Effects of background colors on hedonic and utilitarian consumption.

Ou Li, Lei Wang, 2019, PsyCh journal.

Consumption Trends During the COVID-19 Crisis: How Awe, Coping, and Social Norms Drive Utilitarian Purchases

Ou Li, Yikai Yang, Lei Wang, 2020, Frontiers in Psychology.

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products

Ou Li, Yining Yu, Lei Wang, 2020 .

The Impact of Mobile Payment on Hedonic Preference

Lei Wang, Xixian Peng, Yining Yu, 2023, Journal of Interactive Marketing.

Need to warm up! Ambient coldness increases vice inclinations

Lei Wang, Yining Yu, 2021, Journal of Sensory Studies.