Himadri Roy Chaudhuri

Market-mediated authenticity in culturally themed culinary space

Himadri Roy Chaudhuri, S. Mazumdar, Jie G. Fowler, 2018, Qualitative Market Research: An International Journal.

Narrating the anxious market: in search of alternatives during global crises

Clea D. Bourne, D. Mumby, L. Edwards, 2022, Consumption Markets & Culture.

Pride or Closet? Unpacking Experiences of Minority Stress, Coping, and Resistance among Gender and Sexual Minorities in India

A. Chaudhuri, Himadri Roy Chaudhuri, Dibyangana Biswas, 2022, Journal of homosexuality.

Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India

Himadri Roy Chaudhuri, S. Jagadale, 2020 .

Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Debasis Pradhan, Himadri Roy Chaudhuri, Deepa Halder, 2021 .

Communication in global crises: critical discourses on consumption, culture, power, and resistance

L. Edwards, Arindam Das, Himadri Roy Chaudhuri, 2023, Consumption Markets & Culture.

Can we a nti‐consume our way to sustainability? Finding answers at the intersection of cultural values

Abhisek Kuanr, Debasis Pradhan, Himadri Roy Chaudhuri, 2020, Journal of Consumer Behaviour.