Shenghong Ye

发表

The relationship between personal values and behaviours in a tourism context

Shenghong Ye, 2017 .

Personifying Destinations: A Personal Values Approach

J. Lee, G. Soutar, J. Sneddon, 2020, Journal of Travel Research.

Does the intra-individual structure of values exist in young children?

J. Lee, J. Sneddon, Patricia R. Collins, 2017 .

The effect of similarity between owner’s values and their perceptions of their pet’s values on life satisfaction

J. Sneddon, J. Lee, Shenghong Ye, 2022, Frontiers in Psychology.

Using strengths to attack weaknesses – The effect of comparative advertising on purchasing intention of green products

Shenghong Ye, Kuocheng Ni, Yanfeng Lin, 2022, Frontiers in Psychology.

Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?

Shenghong Ye, Yunxiao Liu, Le Tao, 2021, Frontiers in Psychology.

The effectiveness of advertising images in promoting experiential offerings: An emotional response approach

Gavin Northey, F. Septianto, Shenghong Ye, 2021 .

Embarrassing Product, Image Type, and Personal Pronoun: The Mediating Effect of Body Imagery

Shenghong Ye, Haoyun Yan, Zan Huang, 2022, Frontiers in Psychology.

The impact of destination personality dimensions on destination brand awareness and attractiveness: Australia as a case study

Shenghong Ye, 2012 .

The Research of Status’s Influence on Consumers’ Self-Brand Connection with Luxury Brands: Moderating Role of Self-Esteem and Vanity*

Shengping Shi, Shenghong Ye, Xiaoting Liu, 2015 .

Personal values and the theory of planned behaviour: A study of values and holiday trade-offs in young adults

J. Lee, G. Soutar, J. Sneddon, 2017 .

Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention

Shenghong Ye, Haiquan Chen, Yunxiao Liu, 2021, Frontiers in Psychology.