Ai-Yun Hsieh

Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior

Chih-Wei Liu, Yujong Hwang, Shao-Kang Lo, 2018, Comput. Hum. Behav..

Exploring why people spend more time shopping online than in offline stores

Yu-Ping Chiu, Yujong Hwang, Shao-Kang Lo, 2019, Comput. Hum. Behav..

Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities

Pin Luarn, Ai-Yun Hsieh, P. Luarn, 2014, Online Inf. Rev..

Contradictory deceptive behavior in online dating

Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, 2013, Comput. Hum. Behav..

Investigating the determinants of e-book adoption

Mu-Chen Chen, Yu-Hsiang Lin, Chia-Lin Hsu, 2017, Program.

How colour similarity can make banner advertising effective: insights from Gestalt theory

Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, 2017, Behav. Inf. Technol..

Photograph and model use within an online auction page for influencing buyer's bidding behavior

Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, 2013, Online Inf. Rev..

Adopting the extension of UTAUT model to investigate the determinants of e-book adoption

Mu-Chen Chen, Yu-Hsiang Lin, Chia-Lin Hsu, 2014, 2014 International Conference on Information Science, Electronics and Electrical Engineering.

Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising

Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, 2014, Electron. Commer. Res. Appl..

What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure

Shao-Kang Lo, Ai-Yun Hsieh, Chih-Wei Liu, 2017, Comput. Hum. Behav..

WHY EXPECT LOWER PRICES ONLINE? EMPIRICAL EXAMINATION IN ONLINE AND STORE-BASED RETAILERS

Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, 2014 .