Forrest V. Morgeson III

The Reign of the Customer

C. Fornell, G. Hult, David VanAmburg, 2020 .

Customer satisfaction and international business: A multidisciplinary review and avenues for research

C. Fornell, G. Hult, Forrest V. Morgeson III, 2022, Journal of International Business Studies.

Partisan bias and citizen satisfaction, confidence, and trust in the U.S. Federal Government

G. Hult, P. Sharma, Forrest V. Morgeson III, 2021, Public Management Review.

A Theory of Market-Based Sustainability: Integrating Economics-Based Supply and Demand Theory with Doing Good, Warm Glow, and Price Fairness

Forrest V. Morgeson III, Immanuel Azaad Moonesar, G. T. M. Hult, 2023, Journal of Sustainable Marketing.