Liying Wang

The territory effect: How awe reduces territoriality and enhances sharing intention

Guangling Zhang, Jie Chen, Liying Wang, 2022, Journal of Business Research.

Research on Sharing Intention Formation Mechanism Based on the Burden of Ownership and Fashion Consciousness

Guangling Zhang, Liying Wang, Pengfei Shi, 2019, Sustainability.

Online Star vs. Celebrity Endorsements: The Role of Self-Concept and Advertising Appeal in Influencing Purchase Intention

Yi Zhou, Liying Wang, Pengfei Shi, 2021, Frontiers in Psychology.

Influence of Awe on Green Consumption: The Mediating Effect of Psychological Ownership

Guangling Zhang, Liying Wang, Xingming Lu, 2019, Front. Psychol..