Apar Singh

The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives

Assegid Ayele Misganaw, Apar Singh, 2020, European Journal of Tourism, Hospitality and Recreation.

Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions

Apar Singh, B. Bayih, 2020, Heliyon.

Exploring Domestic Tourism in Ethiopia: Trends, Prospects, Promotional Marketing, and Challenges

Apar Singh, B. Bayih, 2020 .

The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League

Apar Singh, J. Rai, 2020, IIM Kozhikode Society & Management Review.

RETAILER’S CHOICE IN INDIAN RURAL MARKET – AN IMPULSE TO FMCG SECTOR

Neha, Apar Singh, Ranu Kumar, 2018 .

The Impact of Event Familiarity and Involvement on Sponsor Brand Image and Purchase Intention : A Case of Indian Premier League

Apar Singh, Jaskirat Singh, 2017 .

Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions

Maher N. Itani, Apar Singh, J. Rai, 2021, J. for Global Business Advancement.