Robert Lawson

Royal Dutch/Shell: A Shell Game with Oil Reserves (A) Case Number: CG-17A Publication Year: 2009

Brian Tayan, David F. Larcker, Robert Lawson, 2009 .

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

Sandra J. Milberg, C. Whan Park, Robert Lawson, 1991 .

Patterns Of Tourist Expenditure And Types Of Vacation Across The Family Life Cycle

Robert Lawson, R. Lawson, 1991 .

Advertising effectiveness from a consumer perspective

Robert Lawson, Brendan Gray, R. Aitken, 2008 .