Shanayyara Mahmood

Social Media Marketing and Committed Customer: Analyzing the Underlying role of Customer Commitment in the relationship between Marketing Media, Word of Mouth, and Intention to Purchase in Developing Country Context

T. Javed, Rana Muhammad Shahid Yaqub, Hafiz Muhammad Usman Khizar, 2020 .

Moderating role of Organizational Justice in Relationship of Innovative Climate, Psychological Capital, Positive Deviance, and Employees Engagement

Rana Muhammad Shahid Yaqub, Shanayyara Mahmood, Shakeela Kousar, 2022, Review of Education, Administration & Law.

Examining Customer Switching Behavior in Cellular Industry

M. Rizwan, Shanayyara Mahmood, S. Malik, 2014 .

Social Media Marketing and Committed Customer: Analyzing the Underlying Role of Customer Commitment in Developing Country Context

T. Javed, Rana Muhammad Shahid Yaqub, Hafiz Muhammad Usman Khizar, 2021 .

Satisfied Customers are the Best Ads: Investigating some of the Antecedents and Consequences of Customer Satisfaction

T. Javed, Hafiz Muhammad Usman Khizar, Shanayyara Mahmood, 2021 .

The Mediating Role of Affective Commitment between Creative Self-Efficacy, Authentic Leadership and Innovative Behaviour among Academic Employees of Higher Education Sector of Punjab, Pakistan

Shanayyara Mahmood, Saadia Khan, Dr Tasawar Javed, 2021, iRASD Journal of Management.

Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB

Umer Farooq, Umer Farooq, Shanayyara Mahmood, 2014 .

Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB

Umer Farooq, Shanayyara Mahmood, 2014 .