Jisu Huh

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Considerations for application of computational social science research approaches to digital advertising research

Jisu Huh, J. Huh, 2017 .

Do students click along the web ad highway? : a uses-and-gratifications inquiry

Jisu Huh, 2000 .

Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?

Jisu Huh, Rita Langteau, J. Huh, 2007, Commun. Res..

The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:

Jisu Huh, Denise E. Delorme, Leonard N. Reid, 2004, Commun. Res..

Smart Communication for a Digital World

Jisu Huh, 2020 .

Parental mediation of teenagers' video game playing: Antecedents and consequences

Wonsun Shin, Jisu Huh, J. Huh, 2011, New Media Soc..

Trustingness & trustworthiness: A pair of complementary trust measures in a social network

Jaideep Srivastava, Chandrima Sarkar, Jisu Huh, 2016, 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM).

Redundancy Gain Effects in Incidental Exposure to Multiple Ads on the Internet

Sangruo Huang, Jisu Huh, J. Huh, 2018 .

Digital Video Advertising

Soojung Kim, Joonghwa Lee, Jisu Huh, 2019 .

Advancing Computational Advertising: Conceptualization of the Field and Future Directions

Edward C. Malthouse, Jisu Huh, E. Malthouse, 2020 .

Impact of News Organizations' Trustworthiness and Social Media Activity on Audience Engagement pdf

Jaideep Srivastava, Jisu Kim, Bhavtosh Rath, 2018, ArXiv.

The Sound Factor in Autoplay Mobile Video Ads

Jisu Huh, Eunah Kim, 2021, Advances in Advertising Research (Vol. XI).

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising

Ronald J. Faber, Jisu Huh, R. Faber, 2014 .

Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

Hari Sundaram, Natali Helberger, Jisu Huh, 2020, Journal of Advertising.

Evaluation, Use, and Usefulness of Prescription Drug Information Sources Among Anglo and Hispanic Americans

Jisu Huh, Denise E. DeLorme, Leonard N. Reid, 2010, Journal of health communication.

Source Selection in Prescription Drug Information Seeking and Influencing Factors: Applying the Comprehensive Model of Information Seeking in an American Context

Jisu Huh, Leonard N. Reid, J. Huh, 2011, Journal of health communication.

Presumed Influence of Direct-to-Consumer (DTC) Prescription Drug Advertising on Patients: The Physician's Perspective

Jisu Huh, Rita Langteau, J. Huh, 2007 .

Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?

Jisu Huh, Denise E. Delorme, Leonard N. Reid, 2015, Journal of Advertising Research.

Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising

Jisu Huh, Denise E. Delorme, Leonard N. Reid, 2004, Health marketing quarterly.

Developmental antecedents to children’s responses to online advertising

Wonsun Shin, Ronald J. Faber, Jisu Huh, 2012 .

Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research

Jaideep Srivastava, Alexander Pfeuffer, Jisu Huh, 2017 .

Perceived Effects of Direct-to-Consumer (DTC) Prescription Drug Advertising on Self and Others: A Third-Person Effect Study of Older Consumers

Jisu Huh, Denise E. DeLorme, Leonard N. Reid, 2006 .

Ethnic matching: An examination of ethnic morphing in advertising

Ronald J. Faber, Jisu Huh, Brittany R. L. Duff, 2014 .

You reap where you sow: a trust-based approach to initial seeding for viral advertising

Jaideep Srivastava, Bhavtosh Rath, Jisu Huh, 2020 .

Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising

Jisu Huh, Leonard N. Reid, J. Huh, 2005, Journal of health communication.